goalget
Goalget a native IOS app developed to help users have one place to store lists of goals and tasks while helping them maintain structure throughout their workday and provide a space to reset when becoming distracted or discouraged.
The Challenge
While the pandemic mandated employees work from home, we saw a decline in individual’s day to day work structure, leading to frustration and overwhelm.
We wanted to develop a product that would help promote accomplishing goals without further overwhelming individuals.
The Process
Product Research
Screener Survey:
We created a survey through Google forms to source users to perform a user interview to discover user’s needs, pain points, and overall experiences with setting goals for themselves.
We screened the candidates/users based on their behaviors and interests in regards to setting goals for themselves such as users who frequently made lists of goals and tasks in their days/weeks, users who used planners or calendars to keep track of these lists and apts, etc.
Once we selected users who best fit the set criteria, my team members and I conducted user interviews with them.
We asked questions:
-“What is your daily schedule like?”
-How do you manage your productivity throughout the day?
-Do you keep track of goals that you set for yourself? If so, how?
-How do you ensure you accomplish said goals?
Affinity Mapping:
Once we gathered information from our user interviews, we met as a team to conduct an affinity mapping exercise to analyze the data.
We discovered insights through affinity mapping that gave us a better understanding of the pain points of our users.
We found that 50% of users experienced more distractions working from home than working in an office.
And at least 30% of users needed to find a way to stay on task despite these distractions outside of using a general daily planner or notebook.
We ultimately chose to design an app instead of a web based platform because we discovered users needed a resource outside of their work (mainly from a computer) to better serve as a tool to keep them on task. An app also allowed for the freedom to access these tools while on the go.
Personas
Persona: Chloe
Before jumping into designing, We created our persona to reference while we designed our app . Chloe’s persona is based on the pain points, behaviors, and needs we found through affinity mapping and usability tests.
We also created a journey map to follow the emotions that come with working from home and struggling to prioritize tasks and deadlines.
Design
It was time to begin designing. We first conducted a design studio to gain a better idea of what features, components, and interfaces we wanted to include.
While we collectively ideated many features as a team, we needed to prioritize the features that would add the most value for our users. We created a Moscow Map to help us determine the features we Must Have, Should Have, and Could Have (if applicable).
We developed mid fidelity screens of the app to test with users we selected from a new screener survey:
Testing
After conducting user testing on our mid-fidelity prototype, our discoveries indicated:
3 out of 4 users were unsure where on the dashboard to click to view their goals
2 out of 4 users were observed hovering over different goal areas while debating which to click
Users eventually found their way to the goals section, but wasted time wondering where to click.
3 out of 4 users were unable to tell us which page they were clicking on based on the icons alone.
Users felt the app lacked personality and unique features to set it apart from other competitors.
Users were confused by the pie chart; they did not understand it’s value within the app.
The Solution
Make the app more intuitive to use, simplifying and better labeling the dashboard key elements
Designed the calendar to closely resemble a calendar on a user’s phone or tablet to provide recognition and better understanding.
Differentiate goals: Included a variation of colors to distinguish the goals, while instilling a sense of enjoyment.
Communicated clearly what page users were on by adding color and hover effect to the dashboard icons located at the bottom of the app.
Replaced the pie chart with a clearer visualization of each goal.
Takeaways and next steps
If given the opportunity to continue the project, our next steps would include:
Enable a scroll bar feature on the homepage to seamlessly view all tasks without compromising the size of the font.
Allow the user to choose between “light mode” and “dark mode” for viewing purposes within all pages of the app, as well as create a “dark mode” setting for the breaks timer.
Touch base with the development team to prioritize features based on feasibility
Conduct further testing with users through usability tests to build on our designs
Create a beta app for users to interact with