Hi, I’m Zoe

a UX researcher creating X results for x industry,

pastry & bread baker, Star Wars fanatic, and much more.

As a former baker turned UX researcher, I bring a unique blend of creativity and precision to my work. My baking background instilled in me a deep appreciation for the chemistry and balance required to create something truly delightful.

This same principle guides my approach to UX research. Powerful insights are the key to unlocking a profound understanding of the user experience, utilizing their feedback, pain points, and motivations.

By diving into user behavior, I help teams gain that deeper understanding of their users, enabling them to craft products that not only meet but exceed user expectations, making their lives and the tasks they complete easier and more delightful.

Biography

Hello!

2026 Resume

UX Experience

As a UX Researcher at a global automotive services and technology company, I lead end-to-end user research initiatives that enhance product usability and user satisfaction, delivering insights that create impactful solutions for the automotive industry.

Skills & Programs

▸Qualitative Research
▸User Interviews
▸Usability Testing
▸Concept Testing
▸Task Analysis
▸Findings Analysis and Synthesis
▸User Journey Mapping
▸Heuristic Evaluation
▸Survey Development
▸Story Telling
▸Design Thinking
▸Wireframing
▸Prototyping