Hi, I’m Zoe

a UX researcher, pastry & bread baker, Star Wars fanatic, and much more.

 

About me

 

As a former baker turned UX researcher, I bring a unique blend of creativity and precision to my work. My baking background instilled in me a deep appreciation for the chemistry and balance required to create something truly delightful.

This same principle guides my approach to UX research. Powerful insights are the key to unlocking a profound understanding of users’ needs, pain points, and motivations.

By diving into user behavior, I help teams gain that deeper understanding of their users, enabling them to craft products that not only meet but exceed user expectations, making their lives and the tasks they complete easier and more delightful.

 
 

UX Experience

 

As a UX Researcher at a global automotive services and technology company, I lead end-to-end user research initiatives that enhance product usability and user satisfaction, delivering insights that create impactful solutions for the automotive industry.

2024 Resume

 
 

Skills & Programs

Qualitative Research
User Interviews
Usability Testing
Concept Testing
Task Analysis
Findings Analysis and Synthesis
User Journey Mapping
Heuristic Evaluation
Survey Development
Story Telling
Design Thinking
Wireframing
Prototyping

Figma
Mural
Dovetail

 
 
 
 

Get in touch

 

Got an exciting project brewing?

LET’S MAKE IT HAPPEN.

Whether you need help with a project or have an exciting concept opportunity,
I’m here to help you bring your vision to life.

My inbox is always open — so let’s get chatting.

zoebszoke@gmail.com
+1(843) 813-3108

Charleston, SC